PRESS
RELEASE
For Immediate Release
DECORIZE,
INC. SIGNS LETTER OF INTENT WITH JAMIE DRAKE:
GLAMOUR HOME LLC.
SPRINGFIELD, MO: May 17,
2006: (AMEX: DCZ) - Decorize, Inc. announced
today that they have signed a Letter of Intent
with Jamie Drake: Glamour Home LLC, a New York
based company founded by internationally renowned
designer Jamie Drake. |
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Jamie Drake: Glamour Home will
manufacture and market home décor, home gifts and
accent furniture, designed by Jamie Drake and bearing
the Jamie Drake name on the label. Conceived as harmonized
collections, each collection will reflect surprise
and movement, the hallmarks of the designer's talent.
This new presentation of products brings the expertise
of an acknowledged design luminary a wider audience
of consumers in the growing luxury home accessories
market, and will introduce an American designer to
the attention of a United States consumer market segment
that holds designer names in great esteem. Market
Research indicates a strong consumer preference for
designer endorsement.
Jamie Drake has established an international reputation as an interior designer who has a unique ability to work with color and shape, integrating antique and contemporary elements with one-of-a-kind pieces of his own design. Jamie is adroit at designing original furnishings and home décor from furniture to grand scale carpets. He brings the credibility of renowned talent and hands-on-design experience to a field relatively light in 'designer' names, where a number of better known designers come from outside the industry.
Of great relevance to this business venture is Jamie's flexibility, exemplified in his ability to create magnificent living spaces within wildly divergent architectural structures as well as across international boundaries. Noteworthy projects receiving press coverage have included a contemporary loft in Lower Manhattan, traditional splendor in London and island chic in Bermuda.
Jamie's range is extremely broad, further attesting to his creative credibility. He has successfully tackled the faithful Federal period restoration of Gracie Mansion, New York City's Official Mayoral Residence, and the Vienna Secessionist styled New York Society for Ethical Culture auditorium.
Management recognizes in Jamie Drake the potential
for him to become the emerging designer in home décor,
a field with relatively few designer names-
yet one in which research indicates a strong consumer
preference for branded endorsement. Jamie Drake embodies
the unique combination of talent, experience, credibility,
flexibility, charisma and public persona requisite
to build a designer following. The Jamie Drake:Glamour
Home stylish and comprehensive collections will offer
immediate gratification to discerning consumers who
can make their selections in the afternoon and use
them to entertain in the evening.
Jamie Drake: Glamour Home, using coordinated publicity
efforts based on his real experiences and successes,
will project him as just that, the purveyor of great
practical creations for the home, with the goal of
creating a new American standard for luxury home gifts
and décor.
The three Jamie Drake:Glamour
Home Managing Partners team are highly motivated,
experienced and qualified in all aspects of luxury
and luxury products and have been actively involved
in the dynamic growth of designer fashion. They have
worked successfully as a team on special home décor
projects over the years. Jamie Drake:Glamour Home
gives them the opportunity to expand this collaboration
in a broader venue.